Halloween candy in August? - Retail Advisors Network

Halloween candy in August?

AUG18_CASTALDO_POST01.jpgBruce Winder was quoted in MacLean's magazine regarding the selling of Hallowe'en candy in August. “They’re trying to create an authority position in consumers’ minds,” says Bruce Winder, co-founder of the Retail Advisors Network. “So when consumers do in fact shop, they’ll think of one of these stores first.”